Aleph Hospitality, has revealed plans to grow its portfolio to 35 properties by 2025. The Middle East hotel pipeline currently stands at 740 hotels, according to the latest data from STR, which also reported a decline in key performance metrics across the region for 2018 compared with the previous year. Following successful growth in Africa, Aleph Hospitality has turned its focus to the Middle East to meet these demands and manage hotels directly for owners, either on a franchise basis for branded properties or as a white label operator for independently-branded hotels.
“Value, bottom line, revenue and profit were the words on every owner’s lips during our conversations with investors at AHIC in Ras Al Khaimah,” said Bani Haddad, Founder and Managing Director of Aleph Hospitality. “With owners increasingly looking for alternative ways to maximise the value of their assets during times of increased supply, the opportunity is ripe for our management models to take hold in the region.”
Aleph Hospitality has nine hotels in its portfolio, including Getfam Hotel in Addis Ababa, Ethiopia, Best Western Plus Nairobi Westlands in Nairobi, Kenya, and Four Points by Sheraton Monrovia in Liberia. Here, Aleph Hospitality secured a major international brand partnership for the owner thanks to its established relations and preferred terms with global hotel companies, in this case, Marriott International..